What we would say is that it's one thing that's happening. We're always conscious that packaging sizes can be changed to fit needs of consumer demand; it's not always the case that a package size changes just to optimize profit by way of trickery.
Certainly it's been ubiquitous in terms of how many changes have been made. We're definitely hearing from lots of consumers who are concerned about a wide range of “gaming” activities at retail. They're really angry about it. They're really angry at a time when inflation is high. They are also very much questioning a lot of the public stories about what's happening with food prices, given that they're seeing certain things in their own purchasing, like fuel prices, relatively stabilize, yet we're continuing to see increases. For example, transportation keeps getting cited as an increased cost.
Maybe part of it is that we're captured in the rhetoric of what happened, and now we have a future before us. For sure, consumers are contacting us, and it's not only because they're angry about their own pocketbooks and feeling that competitive pricing is being denied to them. For seniors, for instance, shrinkflation is one problem. Another problem is, “We won't sell you anything but multiple units of a product at the lowest price.” People are also angry about that, because there are some people who would like to buy smaller unit sizes, but retail selling practices are denying them the opportunity to buy the product at a reasonable price. It negates the—