I just want to note that one of the comments we have seen throughout our industry is the strain on the market and part of the challenge is lack of investment on innovation because of the challenges around the pandemic.
That is part of the issue we're dealing with. It is not a lack of interest, but everyone within the supply chain from growers right through to retail are looking at that complexity of labour, which we heard through testimony, the complexity of all the attributes that are causing challenges in getting product to the consumer.
The innovation side is secondary in some ways. It's just a matter of, especially for our fruit and vegetable world where you sell it or smell it, wanting to get the product off the farm and into the truck, if they have a truck, across the border—at this point we aren't in full production, but if it's greenhouses, it's likewise—and then into a warehouse. In some cases it's the warehouse not having enough labour to get the product into the store and then not having enough labour in the store to get it on the shelves to the consumer. All those pieces come into play.
Guy didn't have an opportunity to talk to the increase in cost. I will just note that from our sector, operations like Guy's have seen a 16% minimum increase in cost, so the 5% food inflation number we heard in January, we can expect the numbers from the fresh fruit and vegetable perspective to be much higher coming down the pike.