Definitely marketing pork is a tough business, but there's huge opportunity around the world. Asia loves pork. It's their protein of choice.
The government's role is twofold. Mr. Roy talked about trade agreements and market access. We definitely need trade agreements. We also need the practical application of those agreements so we can get the pork into the markets. The second major thing is the workforce. Temporary foreign worker programs and pathways to citizenship are ways to improve the competitiveness of our market. Also, we need a partner. The government has a huge role in building that bridge between producers and processing companies to develop a viable business plan to grow our industry.