Conestoga has been a huge win for the Ontario hog industry for the past 10 years. It's been a 30-year process to get to where it is today, but the current membership takes out a lot of volatility. We heard in the previous session Olymel is a victim of volatile markets. By expanding down the value chain, producers are selling pork, not just pigs. It takes that volatility out. They're able to capture value from the marketplace and be more diversified. That's been a huge win over the past eight to 10 years.
Duplicating that model would be wonderful. As an outside producer, however, I don't know how realistic it is on its own. Marketing pork is a tough business and to enter a new marketplace a producer co-op would need marketing expertise for pork. Partnerships and working together on that could be a good opportunity to replace some of the Vallée-Jonction production.