I have a couple of builds there.
Part of what we rely on with Canadian canola is our differentiated value. We have a unique value proposition of canola products that's well recognized in terms of providing high-quality and useful functionalities, but we can't take that for granted. We certainly continue to work in established markets that already recognize the superior properties, but we also continue to build a deeper appreciation for what canola and canola-based products have to have in developing markets, where we see opportunity going down the road.
As Dave alluded to, particularly coming out of a year like we had in 2021, there are some challenges to that. One I alluded to briefly in terms of—