It is part of the work that we have started to undertake in the last year, in particular with our agritalent program, reaching out to post-secondary students. Anecdotally, we've heard that there isn't a great awareness among non-agriculture students or those who may not have grown up in a rural or agriculture environment about the opportunities that are there. It's part of the work that we're undertaking, and we're looking to work with industry and government to also support the work in raising the awareness and addressing some of the perceptions that may not be accurate about those opportunities.
On February 28th, 2022. See this statement in context.