That's a big, loaded question to answer in such an amount of time.
Actually, what I think we should promote is the science that is in agriculture. I think a lot of things that we hear and see are strictly based on beliefs. Reinforcing the fact that agriculture is a science, and that science-based agriculture is the way, will allow us to keep farming under all of those climate change problems that we have.
Fertilizer prices going up can in part be solved with more precision agriculture—spot applications and aspects like that. We never really talk about it out in the open. People in the agri-food sector hear about it, but out in the open it's not being discussed. I think there's some attraction aspect to it to make [Technical difficulty—Editor] all that technology can be applied to feed us.