Thank you.
I'll start with a fact. We're told that the industry applies these measures on a voluntary basis. That's true for the industry, but these measures are imposed on producers.
When the industry sets a standard, it becomes a mandatory model for producers to follow. I think it's important to put this voluntary nature of the measures into perspective. We, as an industry, are taking charge and being proactive in the way we develop our code. We're developing it with various stakeholders, including Humane Canada, which has a seat at the code development table. These practices are established and become mandatory for producers; otherwise, they can't market their products through our Verified Canadian PorkTM certification program.