Everything you said is music to our ears. For many years—as long as I've been where I am, for over 10 years—we've been pushing for a code to balance the relationship between the large grocery stores and suppliers across Canada. Over a year ago, we launched a Canadian code based on the U.K. model, with Sobeys. This was a really important initiative because it got it on the table at the FPT agenda, which I think was great.
We need it. Two other points were raised, as well. It's not just for small suppliers; it's for large suppliers, as well. It will help mitigate cost inflation. It will ensure and encourage innovation within Canada. We can make as much food as we want, but if we can't get it predictably and in a cost-effective way onto a grocery store shelf, it cannot reach consumers. We are 110%.
The only thing I would say on that is that we need this to be mandatory. We need it to be legislated, to be enforceable and to happen very quickly.