I appreciate that perspective. I do agree that we can learn from the challenges and everyone can take those ideas and make them permanent.
You also mentioned twice the grocery code of conduct. I know that part of the challenge we're talking about here is the concentrated market, whether it's containers or possibly the retail market. That's highly concentrated, with five retailers controlling about 80% of the market. It's an enormous buying power over suppliers. There's a call to create a balanced and competitive retail environment. That would benefit everyone in the food supply chain, right from our farmers all the way down to our consumers. An industry-wide code of conduct would help to establish fair business practices and possibly stabilize that imbalance of power.
Can you share your organization's viewpoint on this, on how we can work together as federal, provincial and territorial governments and private industry on your idea of a grocery code of conduct, how you think that can apply, and how it would affect affordability and also our supply chains?