Well, we have to remember that this is Canada and the transportation challenges we face in this big country, particularly at certain times of the year, are significant, but throughout the year for independent grocers in semi-rural, rural and remote communities—and we also serve a number of indigenous communities—those costs are significantly higher for transportation to those communities. That's already a concern.
I believe Mr. Medline spoke about the P2 initiative of the government. We have strongly urged the government to hit the pause button on that proposal, because we've heard from our partners with the Canadian Produce Marketing Association that costs for packaging will increase by about 30%. We can't take that. We can't absorb that. That will have to be passed on to Canadians in those communities. I hope the government is really looking seriously at the implications of that idea. How can you be moving forward with that proposal when you're at the same time advocating price stability?
As well, without the innovation in packaging that we need before you put something like that in place, the impact on getting fresh produce to those rural and remote communities is going to be huge. It's not going to be possible.
I'm sorry. I'm getting excited about that one, but it just gets us so dismayed that the government is still proceeding on this and that they haven't looked at the implications for all of the country. There's a big country out there. It's not just in the urban areas like Toronto, Montreal, Ottawa and Vancouver. There's a lot of rural Canada out there.