At the end of the day, regulation and policy are always going to yield an effect. Short-term price freezes are just that: They're short term. A freeze puts economic uncertainty into the manufacturing community, and at some point in time they're either going to go out of business or they're going to find a way to try to recoup those costs. The more that we can yield to some of the regulatory issues....
We're not concerned about front-of-pack labelling; it's how it's being executed. The principle of informing consumers so that they can make informed decisions on what they purchase is fine, but use current technology.
At the same time, I think regulation and a code of conduct are required, and how this particular code can be implemented effectively across Canada needs to be brought into the discussion.