I don't think it will move forward. I think you will find that the other retailers that have been very engaged in the program—Metro, Sobeys, and Save-On-Foods in western Canada—will likely see it as yielding competitive advantage to Loblaw and Walmart and likely won't sign on.
You also have an issue with some of the large manufacturers that look at it and say, “When 40%-plus of the industry is outside the code, we get very concerned about being too aggressively involved in it, in regard to the potential of retribution.”