Yes, we're very convinced and we work on the basis of looking at experiences from the U.K., Ireland, and Australia. The U.K. code has been in place now for 14 years, and it has had a remarkable impact on food inflation. It's gone a little out of whack post-Brexit, but I think that was another economic situation that put pressure on the economy in the U.K.
It's worked very well, and it's created a win-win-win. Manufacturers' margins improved, and their capital investment in innovation increased. Retailers' margins improved, as well as their investments in retail competitiveness, and the consumer gained through better pricing and the variety of products. New sustainable packaging was also part of the mix as well.
I work on the basis that we should look at something that's worked for 14 years versus standing on the sidelines and speculating on why it might not work.