Thank you for the question.
It would be a sad day. For me, it would be a sad day, and I think it would be a sad day for Canadians and the industry.
This code is not a huge ask. It asks this industry to act with respect. It asks for some very basic rules that apply and that retailers just do in retail areas other than grocery. It would be a missed opportunity of epic proportions. We have never been this close to a code.
You've seen that the code in other parts of the world has operated wonderfully. It's a Canadian code, but we looked across the world. We've put tons of work into it over the last three years.
I would say that the last year has been a waste of time. We could have implemented this code a year ago. We've been willing to sign it. You can also talk later to—