The U.K., Ireland, and Australia have great examples of codes that work. What ends up happening is that instead of fighting each other and having unfairness to the supplier partners, that conversation is taken out of it, because people are fair to each other. They don't do things retroactively. They negotiate. They converse.
What ended up happening in these regions was that they started having conversations about how to take extraneous costs, like supply chain costs, out of the system, which could help lower grocery costs.
It was Michael Graydon of FHCP and the president of a very large company who came to me three years ago, and I said, “Take me through everything that's going on around the world. Let's look at what a code could do here.” They convinced me, a retailer, that this would be good for Canadians and good for the whole industry. That's why we got behind it.