I fully understand that, but the problem is that your view isn't the view of all five of Canada's major grocery players, which have 80% of the market. It would be different if all five players were in total agreement with you, but they aren't. From the government's standpoint, there are three major players on one side and two on the other. I'm sure you can appreciate why we would have some hesitation and concerns when it comes to your position.
I also fully understand that processors have a big share of the market. That is why adopting a code of conduct is so important: it would allow the small and big players in the industry to have a balanced discussion.
In taking the position you have, you face a risk, and it worries me. Some provinces will want to bring in their own codes of conduct. Is Loblaw prepared to operate in multiple regulatory environments, where the rules change from one province to the next?