The best outcome here without question would be a code we could all sign on to. There are some other retailers who are clearly enthusiastic supporters of the code. I'm not sure whether or not they have spent time on the details of the drafting, because it is perplexing to us that they are as enthusiastic as they are about how they think this code is going to reduce prices.
It may have to do with the fact that they are not as well developed in the discount retail space as we are, as Walmart is and, for example, as Costco is. Discount stores depend on their ability to drive a hard bargain with their manufacturing counterparts. Yes, we have to do our absolute best to support small and medium-sized manufacturers and growers in this country. That's what our small-supplier program is a concrete example of actually doing.
However, the thing about this code is that it's enabling the largest multinationals in the world, which are 10 times larger than Loblaw on its own. That's a position in which we're not able to negotiate as firmly against unjustifiable cost increases. Yes, this code will and should help small manufacturers and growers, but at the same time it's going to unlock and empower the largest multinational manufacturers in the world, which are already standing in the way of lower food prices for Canadians. That is a real challenge.
As I said before, the code may sound good, but if you don't look into the details, then we are going to end up in the opposite place from what this code intends to do.