Remember that we are fanatical about everyday low prices. We like to keep prices low across the board in a consistent way.
There's an interesting point in what you're saying. Our data says that if the average basket takes, let's say, three units of yogourt, then it would be perfectly fine to promote three units at a price. It would be bad to promote six units at a price. Three units at a price would be fine, because that's the average consumption per basket.
We are very careful to not push our customers to have to make out-of-pocket investments to reach a certain price. The essence of EDLP is to stay away from that. We wouldn't do what you just described.