Five companies hold approximately 70% of the market, but things have to be considered market by market, province by province, and geographical area by geographical area. I can assure you that there's a lot of competition in each of these markets. When you look at national statistics, it gives you an overview, but the market is highly competitive. We’re competing against global companies like Walmart, Costco and Amazon, in addition to some major Canadian firms and all kinds of independent businesses.
I completely reject any supposition to the fact that our industry is not competitive.