Most of our farmers don't have direct contact with the end retailer. It's more prevalent in the horticulture sector in particular, where there may be some direct contracting with the big grocers, so to speak. From time to time they will be affected if all of a sudden the contract that was signed isn't honoured—somebody offers them less money or they drive to the next laneway.
That's why this concept of a code of conduct is appealing to farmers. We have the security, the transparency and the good business accolades through the entire supply chain, and we're actually rewarded for what we do. When farmers are profitable, the money doesn't go in their pockets, it gets reinvested in their businesses, like all small businesses, so it's good for the economy. That economic development piece often gets lost in some of these conversations.