I think the industry is very willing to look at science-based opportunities to reduce plastics. I think we've seen that already in the last 10 years—for example, with lower-profile clamshell containers that use less plastic.
I think the industry's perspective would be that we need a better system, not only to reduce plastic use but also to reuse it. That's as opposed to eliminating plastics from the system. The reality is that there really are no alternatives to move especially perishable products in an effective way over the kinds of distances we face in Canada without using plastics in some form.