We had Mr. Weston before our committee here before Christmas. As a member of Parliament, I'm not as concerned about whether or not PepsiCo, Coco-Cola or Procter & Gamble have a certain provision that they can rely on. They are big enough players in the market to be able to have that commercial battle with the Loblaws and the Empires and the Metros of the world. I'm concerned about my small and medium-sized businesses in Kings—Hants that are saying that this is really important. We know that it's not going to be a silver bullet, but we need some type of provision that we can rely upon in instances where we think that there's almost unfair dealing.
Do you at the Retail Council of Canada see a world where you would exempt large multinationals that may not need the protection of a grocery code of conduct, but where you would actually move for SMEs for which maybe this is an important mechanism and element for some transparency?