We don't tackle shrinkflation head-on in our report, other than recognizing that it is an issue. We heard about it from many Canadians. In many ways, shrinkflation can be a phenomenon akin to a price increase or the exercise of market power in the marketplace.
From our perspective, competition is a key solution to deter that, because at the end of the day, the more competition you have in a marketplace, including among manufacturers, the less ability there is for firms to raise prices or otherwise reduce the value of goods, including through shrinkflation.