I think, again, there's a variation in the way you do business when you're a smaller grocer or you're in a small town. I'm from a small town. When I go back to my town, I'm trying to buy local. The reason is not just to make sure that you support your community; it's that you get a different approach. They know their people and that. Those independent grocers do well what they do because, at the end of the day, they serve the member. They take the time with the customer—I called the customer “the member”, but that's obviously in my language. Having said that, I think being closer to the consumer is something that will help everybody.
We're going to be in Rimouski, and we're in Sudbury, in those small towns, and when Costco goes and opens in a small city, I often get this question: Are you competing with them? I think we're helping them because they can come to buy from us at a better price and resell the goods. We have proven that across the country. We're operating in Chicoutimi, in Grande Prairie, in Medicine Hat, in some size of city. Then we can support everybody.