We have some of the best cold storage. We do a lot of research at our Kentville AAFC building, so we have some of the best cold storage data around. We're able to hold our fruit back in cold storage longer, while Washington and other areas flood the market. We can hold our fruit until the spring or summer of the following year. We can hold it for a whole calendar year, and that helps protect us on costs, because while they're flooding the market with low-quality, low-value fruit, we just hang on to ours, sell it domestically and sell a bit when we need to. We can hang on to it until June, July or August, and sell it all then at a better price.
On February 15th, 2024. See this statement in context.