I would say that the major retailers that influence the market must be part of this. Eighty percent of sales are made by a small number of retailers. Those five major retailers in Canada must definitely be part of it.
The associations of smaller retailers took an energetic part in developing the code, which, I would reiterate, should smooth out relations.
I believe that, after two years of exploration, we will collectively be able to verify whether the work we've done yields the desired results.