Currently there are some alternatives in the market. The industry continues to innovate; however, all these alternatives come with increased cost. If we are looking at using, for example, a clamshell for strawberries in moving to an alternative packaging format, the moisture level in strawberries does not allow for that product to be effectively shipped and transferred for the distances that we move product, whether from Île d'Orléans, from Ontario or from B.C.
We need to look at a fit-for-purpose package that meets the requirements. I'm referring to a bagged salad, a fresh-cut product, a strawberry package, and I could go on. It comes back to the need to convey product from field, where in many cases it is packed, through a system to a consumer and ensure that this living, breathing, organic product can survive the journey and still have five, six, seven and up to 10 days of shelf life in the home.