I'm very happy to answer that.
By the way, I have met with representatives from Unilever, Lassonde, Nestlé, Lactalis, Smucker's, Kraft...and the list goes on. Definitely, I have met with them. I told them one thing: that we expect them to play a role in stabilizing prices.
I even talked to international colleagues, Mr. Perkins, not just those in Canada. I'm talking to our G7 partners to ask what can we do together to make sure that we have more stability in the prices.
I'm not just looking at the grocers. I understand that. I have spent my life in business, just as you have, sir. I understand that everyone has a role to play. One thing that we have to be clear about is that the grocery retail profit margins have nearly doubled in the last five years.