I would say you have to look at the different measures that we've been taking, but the measures that will have the most impact, I would say, on food prices in Canada are around competition.
I would say the grocery code of conduct is certainly going to help restore a bit more fairness in the system. That's something I've heard not only from ordinary Canadians; we met, for example, with the Canadian Federation of Independent Grocers, and they said that the two things we've done that are the most fundamental for our small stores and our region—and I come, like you, from rural Canada—were the competition aspect and making sure we have the grocery code of conduct.