Maybe if I could start off, I think what we have in play here is that the industry, first off, is fiercely competitive, so there's always downward pressure on the cost of the vehicle. As you heard earlier today, I think it was Mr. Mondragon from Ford who indicated that we've been into negative pricing for a number of years now. So the price has actually come down, and that's been going on. In the end, it will be what the market will bear, but I can say this. When you look at the plans all the companies have—and clearly a new product plan is something that's held very close to the vest—these product plans will include products that people will demand from all different levels of economic income and whatnot, and there will be that full range of vehicles, at least certainly from our CVMA companies.
The other thing here—and this is what I raised earlier—is the whole issue of regulatory differences and unnecessary regulation, because those things can add literally thousands of dollars to any new vehicle. It doesn't matter the size of vehicle. In other words, we can't choose which vehicles to sell that either meet, don't meet, or meet some of those regulations. Everything we sell in Canada must meet all the safety standards, all the emissions standards. So unnecessary costs associated with unnecessary regulations, duplicate regulations, and unharmonized regulations will add cost. If you can remove those things, that helps us get costs down for consumers.