Of course, our company is based very much on the principle of how to build the best product at the best price. There are any number of elements in the Toyota production system of making vehicles that strive to do that, first by pulling vehicles only as they are needed by customers so we don't have excess inventory or waste that impacts cost. But waste isn't only in excess inventory. Toyota looks at seven categories of waste. So every Toyota team member is trained to think about how to streamline their process and have less waste, but at the same time how to add in their ideas for quality. Because quality can come from design to quite a large degree, but once a vehicle is being made, the build quality and all of the knicks and knacks that control the cost happen right at the interface.
The Toyota production system has spent 50 years making a system that can respond to those three needs: to have top safety, top quality, top productivity. And top productivity, in the end, delivers the best car at the best price.