I'll ask you the same question that I put to the other manufacturers.
In light of pay cuts, numerous job losses and declining wages in all industrial sectors in Canada, how to you envision the future in terms of automobile sales and wooing back you customers?
When wages decline, so too does people's purchasing power. A decade ago, and even more recently, wage increases were in the 1.5% to 2% range. Workers who earned $15 an hour and who had agreed to a rollback of $4 per hour to help their employer weather the economic storm and remain competitive in the marketplace needed 10 or 12 years before their salaries were back to pre-recession levels.
Given that consumers are losing some of their purchasing power, how to you envision the future in terms of promoting new vehicles, when customers are dealing with this economic crisis that is further compounded by wage rollbacks?