Thank you.
Just to be very clear, as opposed to there being three distinct proposals, it really is one proposal on consumer credit, and in the event that's not possible, then there are alternatives. It's not one on top of another.
From the standpoint of what we are doing to respond to consumers, it's very much what we've done in every other significant economic crunch that we have encountered, going back to the oil crisis of the 1970s and forward.
Toyota's position has been that consumers in troubled economic times tend to turn to quality. They're looking for the lowest possible price, with the least inconvenience, they can possibly obtain in the marketplace today. So they're looking for an affordable car of high quality that won't leave them with unusual maintenance costs, and they're looking for high levels of fuel economy.
As I mentioned in my remarks, we have focused very directly on putting our own corporate resources behind promoting our Canadian-made products that fall exactly into that category. So vehicles like the Corolla, like Matrix, like the RAV4, are all fuel-economy leaders in their class, and all are very highly rated for quality.
As I said, for the first time in our history, we're providing 0% financing, as well as job-loss credit protection, and a number of other measures designed to try to help consumers find their way into a new car purchase.
But beyond that, as I said, we're very mindful of the fact that the world is going to change one more time. So in 2011 and beyond, as we move to new fuel economy standards and new emissions standards, we have to move very rapidly to introduce new technologies. For example, later this spring we'll be introducing the third generation of our hybrid technology to Canada, a vehicle that not only provides extraordinary advances in vehicle power and fuel efficiency, but also moves the needle on safety and a number of other features. This new car introduces new materials technology into the automotive marketplace; it introduces things like a solar powered moon roof, which helps to ventilate the car using no other external energy; it has advanced pre-collision systems, which read the traffic in front of the vehicle and help it to avoid collisions; and it has new innovations in the human-machine interface.
So Toyota is not holding back at all in the face of a slow market. We are in fact, to the contrary, moving as quickly as we possibly can to bring new technologies out and, more significantly, in the current market, to support our Canadian operations.