Thank you for the question.
Of course, the obvious difference between the seventies and today is much higher levels of safety and emissions requirements—and those systems are costly. But I think we take considerable pride in the fact that throughout that period, Toyota has been introducing new small cars to Canada; in fact, we brought the hatchback back to Canada with the Yaris hatchback, which is very popular in Quebec. And we have managed, as we have done so, to bring car prices down.
I'd like to turn it over to my colleague, because I think he can talk to you about the fact that the number one job in Toyota manufacturing is really to focus on those questions of how to bring the most affordable products to the marketplace.