Basically, I can give you another example of that. I think it's easier when we have examples.
For a blog, let's say there's a woman sitting in her kitchen blogging about a recipe. She takes one photograph and puts it on her blog. It won't affect my business. It won't kill me. There would be no problem there.
But if it's a company blog.... Obviously, if the blog is made by a company, they're basically there to make money. Suddenly, that blog becomes commercial for me.
So you can have a blog that's non-commercial and you can have a blog that's commercial.
Also, there's another aspect of blogs. Let's say that woman is putting the material out there as non-commercial. She has the rights and she can do it. But if she tells everybody—which the law permits her to do—to reproduce it, at one point the photo on her blog will be all over the place and people can reproduce it and give that permission to others. At that point, I cannot sell my picture anymore, because it's already there for free.
So where's the limit for that? That's how we're trying to spell out that limit, by saying that if it damages my business.... If you just use it once, or twice, or a few times, and you do it with respect, there will be no damage. But at one point, there could be enough damage to my business—like the Napster example I gave earlier—that I would lose half of my business.