We live right beside Toronto. There are 40 radio stations that come into our little Cobourg-Port Hope-Northumberland market. Our station finished number one and number two. We play the same music those guys do. The only thing is, if there is a snowstorm, they can't tune to CHUM-FM in Toronto to find out what's happening to their bus number. That's why we finished number one and number two. That's the same model we're now taking to our new station in Peterborough. That's the only way a local radio station can survive now. They've got to be 100% local. That's why we don't even subscribe to a national news service. All of our news is generated locally. They go to the town meetings. They make local newscasts.
On February 28th, 2012. See this statement in context.