Ultimately, it's a win-win on the whole thing, because we're taking the product the artist has created, so we're taking their music and putting it on air, and we're then adding value to it by working within our community to create community awareness. I mentioned a whole bunch of different community groups that we support and how we tell people about snowstorms or whatever matters in their daily life.
In fact, we take this product, we pay for this product, and we enhance this product. If we grow, we're actually going to come full circle by helping to give more dollars back to the artist, in simple terms.