I think it's pretty important. Everything that is local—that's why we call it local radio. It doesn't matter whether it's a community group or it's artists. I mentioned in my presentation some of the local groups we've brought in and done live performances with in the studio.
We work with many others. If they're putting on a fundraiser, we're helping to promote their fundraiser. If we can do anything to help local bands, that's what we do. That's part of our mandate—what we feel is our mandate—as local radio. We were lucky enough to be awarded the licence for Peterborough by the CRTC. As part of being in that market, we promised we would spend $175,000 over the next seven years promoting Canadian content.
There is a showplace—a theatre—there is the festival of lights, there is the Kiwanis Music Festival, there's FACTOR, and there is another one I can't recall. There are five things—oh, the high schools, two scholarships each year for journalism students at the high schools. I've met with all of them now, because this is our first year. We just got on air this past summer, and I've now met with all of them so that we can determine how we can meet their needs. Do we just cut a cheque? No, we want to get right in. That's what I told them. I told them that we want to get involved in helping their organization. This is going to be a win-win relationship for at least the next seven years.