We're just wanting to get paid once: the first time. That's the biggest problem here. We're not getting paid—at all.
So yes, I appreciate your question about getting paid twice, but the fact is that when mobile devices have 90% non-paid-for material.... Even Steve Jobs said that. He was quite willing to say, in print, that 90% of iPods have non-paid-for material.
We just want to get paid.