Well, most of the creators in the music industry are individuals in small businesses, and the cost of getting a major telecom to do that kind of work could easily be prohibitive for them. They would not be able to do it. As it is now, there's a similar system on YouTube, and we're having a difficult time managing it—and we're a fairly large company. If we had to manage it for every ISP in Canada, it would be a nightmare.
On March 1st, 2012. See this statement in context.