My first response will deal with the initial part of your question. That was related to the provision of music that people want to hear. If we're not playing the kind of music that people want to hear on radio, they're going to go and find it somewhere else. In effect, what is a very strong business in Canada—as I mentioned, ours employs 723 people across the country—will first of all shrink and ultimately disappear.
With respect to the second component of your question, I think it was related to artist support. I think what has been absent from the discussion so far today has been what we do in terms of support to artists above and beyond the $64 million I referenced earlier in terms of royalty payments and the $50 million that we as an industry pay in Canadian content development. On top of all that, radio stations across this country are playing 35% Canadian music. We also heavily promote Canadian artists through a number of on-air involvements and initiatives. I mentioned in my presentation that we at Bell Media have what's called the Bell Media radio emerging artists initiative. What that program involves is that our program directors from across the country submit songs by emerging Canadian artists and then vote. They select an artist once a month who gets airplay across our entire catalogue of radio stations.