I understand that, but there seems to be a sense that it needs to be a flat rate: we pay some $2 million, therefore that should be enough. What I'm saying to you is the success of your radio station is directly tied to the success of the choices that you make, whether it be the top 40 or golden oldies, and so forth. Rather than a flat fee that you pay, what I'm putting to you is a sense of sharing of that success due to their participation.
On March 1st, 2012. See this statement in context.