We are a small company, so we ourselves don't issue cease and desist letters, except to services like YouTube, which, in the United States, has a content ID regime. You can give them a notice, and then they'll follow up and provide some consistent application of what should or should not be on the service. We don't go after the Megauploads or the isoHunts.
In the United States, our broadcaster is one of the Viacom companies. We understand that the Viacom lawyers may do some of these activities on our behalf and on behalf of many other shows, but we don't get involved in that.
It is not the case that even 100,000 infringing uploads have the direct impact of stealing 100,000 videos from BestBuy. I have to acknowledge that there's something different when we've got a marginal cost of zero, in terms of producing an episode, and they take that episode. Yes, we've lost an opportunity, but would those 100,000 people have bought the episode or not? Is there some value in the fact that it's going forward?
I know I'm talking heretically, because we all say it's absolutely horrible. Sure, when the show becomes even better known, there is some value, but in the end there are sites that over a 24-hour period have 600,000 illegal files being uploaded. These kinds of enormous numbers create an entire alternate universe of “free”. We try to make our content available all around the world legally, but we just can't compete with free.