I wanted to return to the mashup and monetization, and the link between them.
In the early days of television, advertisers drove the financing of shows, and that's still the case. The licensing agreements and the licence fees at television stations are derived from advertisers, who put their money where the hottest shows are. We all have heard the wild amounts of money that advertisers will pay for 30 seconds in the Super Bowl.
When we go to advertising on the Internet and look at YouTube and those user-generated sites, which have banners and advertising, we see that YouTube is making money off that. I would assume that they're going to charge more for pieces with a higher number of hits, just as a good business practice.
With respect to monetization of the infringed or unlicensed works that are being used, would it be possible to derive an agreement under which money would be paid from the advertising pot that would be created?