It's a risk that people will no longer take, and in many cases the amount of margin in a small market, where we have to compete with fellows like Mr. Swail here, who is a fierce competitor.... It's a very small market, and we know if we don't get 50% or 60% of the expected market, then it's a non-viable equation. If some portion of that is syphoned off and reproduced, that is a serious problem.
On March 6th, 2012. See this statement in context.