You could charge. You choose not to because it's good for exposure.
Okay. I just wanted to make sure we were clear on that.
One of you made a statement at some point in the conversation about the reproduction right, and you talked about the opportunities that radio stations have that are made possible by the reproduction right. I would make the argument that the possibility is there, and the efficiencies are actually made possible by IT providers who develop the technology that allow them to transfer the music and play it in a different way.
Is that maybe more accurate?
I'll just ask this. What do music creators do to create that technology that allows them to realize those efficiencies?