How much sustaining power a brand would have in an international market if we had a new Wheat Board is beyond my expertise to comment on, because I don't know what would happen to the brand. I think that when it comes to our international markets, they want quality and they want consistency.
And certainly I think we should be proud, as Canadian farmers, of what we produce and what we market. This is another thing FNA is very involved in, making sure that people realize that it's about farmers. So I think that's very important. But how this will impact that brand, I couldn't comment on.