I don't know if we specifically looked at that, but we certainly had comments from farmers and farm organizations that indicated that farmers would probably be out pitching what they wanted as something unique. In Saskatchewan, for example, or in another part of the prairies producers in the area or individual producers would say they will grow wheat to the exact specification and market it to a certain niche crop. There's certainly a lot of interest, and I think you will see a lot of entrepreneurs and producers on it. But it will take some work, and of course at the end of the day there have to be consumers at the other end to buy it from those niche markets. But I think we'll see a lot more expansion, a lot more exploration, and a lot more interest in where those niches could be.
On November 1st, 2011. See this statement in context.