It's all in the manner of setting the target and the tools that are in the tool box and how to achieve the target. The more inflexible it is, the tougher it's going to be for industry.
That's why I made the three points of keeping in mind the capital stock turnover, the investment climate issues, the tool box, and how you incent the industry to get beyond. We're in a 30-year capital cycle. Our technologies are in place for a long time, and to move to that next level of technology—and in many cases they don't yet exist and we're investing in those—that clearly needs a push.
We need those things. So it doesn't need to be pain. With the right tool box, it does not need to be pain.